Every fresh order, ready before the store opens.
Reifa prepares tomorrow's order for produce, bakery, meat and fish, dairy and deli. Your team checks it in a chat, and one word sends it to the supplier.
A day with Reifa, from the 07:12 order to the owner's evening check.
Every fresh product runs on its own clock.
A bread roll is waste by evening; a cheese keeps for a month. Generic systems order both the same way. Reifa weighs each product's shelf life against the cost of an empty shelf, line by line.
- Bread rollsBakery1 day
- StrawberriesProduce2 days
- Minced beefMeat2 days
- Fresh fishFish counter3 days
- Bagged saladProduce5 days
- Fresh milkDairy9 days
- YoghurtDairy3 weeks
- Aged cheeseDeli4 weeks
Typical in-store shelf life, on a log scale. Reifa learns the real figure for each product in each store from your deliveries and write-offs.
Fresh is where ordering systems guess.
Tins and detergent forgive a bad order. Fresh doesn't, and it is where the standard tools are weakest.
Stock that isn't there
The system says ten trays. Four are still good enough to sell.
Empty shelves hide demand
When the last loaf goes at four, the sales history never shows the customers who came at six.
Codes that don't match the shelf
Loose produce, weighed meat and bake-off items share codes and units a standard system can't tell apart.
Corrections that go nowhere
Teams fix the proposal by hand every morning, and nothing learns from it.
Fits the store you already run.
No new app to learn
The order, the questions and the answers live in one conversation, on a phone or the store's handheld scanner.
Works with your systems
Reifa reads the sales, delivery and write-off files your till and merchandise system already produce, and sends each order in the supplier's own format.
Your data stays yours
Hosted in the EU or inside your own building. One retailer's data never trains another retailer's forecasts.
Run fresh departments in a few stores?
We're starting with franchisees and independent groups in Europe. A pilot measures what Reifa is worth in your stores before you commit.